For Customer Experience Professionals

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	June 25, 2004 Web Design Agency Shootout Evaluating Web Design Agencies For Two Types Of Client Engagements by Harley Manning with Bruce D. Temkin, John P. Dalton, Nicole Belanger

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Executive Summary

We evaluated 17 of the largest firms that design and build consumer-facing Web sites. We graded them for two types of engagements: transaction-led (focused on maximizing conversion rates) and image-led (focused on building brands). We found that Critical Mass, AGENCY.COM, and SBI.Razorfish stood out in both categories based on exceptional user-centered design and strong creativity. R/GA also appears among the leaders, pulled into the pack on the strength of its design and its standout approach to broadband.

TABLE OF CONTENTS

• What Does It Take To Make A Great Site?
• The Forrester Wave: Web Design Agencies

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• It's A Buyers' Market — So Go Out And Buy
• Supplemental Material
• Related Research Documents

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