For Customer Experience Professionals

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	June 22, 2009 Web Site Brand Reviews: What, Why, And When A Testing Method To Make Your Brand Stand Out In Your Web Experience by Harley Manning with Richard Gans, Rachel Zinser

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Executive Summary

During these uncertain economic times, it's even more important that brand attributes relate to key user goals and are always in front of your customers, giving them the desire and confidence to shop with you before they shop with someone else. Web Site Brand Reviews offer an efficient way to identify — and then fix — usability and communication problems that degrade users' perception of a firm's brand. This document offers an overview of what a Brand Review is, how it differs from a Web Site Review, why these reviews are valuable tools for identifying site flaws related to brand, and when they should be used.

This is an excerpt

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