For Customer Experience Professionals

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	August 27, 2008 Web Site Imagery That Builds Brands by Ron Rogowski with Rupa Shankar, Harley Manning, Steven Geller	Average: 8  (2 ratings)

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Executive Summary

Brand-building Web site imagery helps target users accomplish their goals while reinforcing key brand attributes. While many firms struggle to incorporate brand-building imagery on their sites, we uncovered several companies that successfully employ design principles such as contrast, repetition, and dominance to craft a visual experience that is both informative and engaging. To get the most out of site imagery, customer experience professionals should rely on design personas to uncover what visual elements users need to make decisions and use brand "personas" to help them ensure that their images accurately reflect their brand.

TABLE OF CONTENTS

• Imagery Must Help Users Accomplish Goals And Reinforce Brand Positioning

RECOMMENDATIONS

• Differentiate The Site Experience With Brand Building Imagery
• Related Research Documents

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