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December 9, 2004 Web Users Toss Their CookiesSpyware Removal Apps Doom Third-Party Cookies As A Tracking Mechanismby Bob Chatham with Harley Manning, Elizabeth Backer |
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Executive Summary
Most users take advantage of automated PC housekeeping chores like security and antivirus updates. Now, nearly half of North Americans own spyware removal software and regularly remove the cookies that analytics vendors rely on. Vendors and users both must address this development to maintain the insight that these tools promise.
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