For Consumer Product Strategy Professionals

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	June 29, 2007 Web Video Recording Arrives In Force Strategists Must Welcome Ad-Supported, Recordable Web Video by James L. McQuivey, Ph.D. with Bradford J. Holmes, April Lawson	Average: 10  (2 ratings)

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Executive Summary

This week two new video players are being released — the new RealPlayer and VeohTV — both of which provide the first general purpose tools for recording Web video streams to a PC. They join the announced but still unreleased Adobe Media Player in the race to enable the next big thing in online video: DVR for the Web. Through 2007, media strategists will struggle to determine whether these tools will increase piracy or threaten their newfound online ad models. In the process, media strategists experience three stages of diminishing anxiety before accepting that these three players offer the one thing they want most: massive Web audiences that advertisers will pay for.

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