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	January 17, 2007 Webcasting Grabs Corporate Attention by Claire Schooley with Kyle McNabb, Colin Teubner, Shelby Semmes	Average: 9  (1 rating)

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Executive Summary

Webcasts enable organizations to reach a broad audience to gain maximum exposure and drive revenue generation. These one-to-many streamed events — live or on-demand — impact internal and external audiences. Large companies that have robust technology infrastructure, a history of installed versus outsourced applications, and that conduct more than three or four internal/external Webcasts a week should employ on-premise solutions. Those organizations that are occasional users or do not want the technical responsibilities should select a service or hosted model.

TABLE OF CONTENTS

• Webcasts Provide A Rich Medium Of Communication
• Organizations Must Choose Between Hosted And On-Premise Solutions

RECOMMENDATIONS

• Use Webcasts To Get The Message Out To Global Audiences

WHAT IT MEANS

• A New Culture Will Embrace Webcasts As An Expected Online Resource
• Supplemental Material
• Related Research Documents

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