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May 7, 2007 (updated June 1, 2007) The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012by Tamara Mendelsohn with Carrie Johnson, Brian Tesch |
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Executive Summary
The Web channel is affecting stores at a growing rate as consumers embrace the benefits of the Internet and incorporate it into their lives and shopping habits. Forrester estimates that almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them offline. This will grow at a 17% CAGR over the next five years, resulting in more than $1 trillion of store sales by 2012.
TABLE OF CONTENTS
- The Web Fuels More Than Just Online Sales
- Online Research Will Affect More Than $1 Trillion Of Store Sales
WHAT IT MEANS
- eCommerce Executives Should Stake Their Claim
- Supplemental Material
- Related Research Documents
Features
Forecast: US Cross-Channel Sales, 2006-2012
Forecast: US Cross-Channel Sales By Retail Category, 2006-2012
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