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	March 19, 2008 Welcome To The Jungle: Google, Microsoft, And Revolution Tout Cures For Healthcare Maladies Open Platforms Require eBusiness Executives To Plan For Privacy Protection by Carlton A. Doty with Carrie Johnson, Brendan McGowan	Average: 9  (1 rating)

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Executive Summary

More than 28,000 executives attended the 2008 Health Information and Management Systems Society (HIMSS) convention, which featured nearly 900 exhibitors and 220 new product debuts. The underlying themes were nothing new: open standards, interoperability, and collaboration. And like Steve Case's keynote address, the exhibition hall was loaded with vision but, for the most part, light on substance. Among the enormous JumboTrons and lavish booth architectures from staple HIMSS exhibitors like McKesson, Siemens, and GE Healthcare, there was one "little" company from Silicon Valley that arguably made the biggest splash of the event. Eric Schmidt, chairman and CEO of Google, delivered his keynote address armed with consumer statistics and a demonstration of the long-awaited Google Health "platform" — a new rival of sorts for Microsoft HealthVault. As this space heats up, one thing is clear: Healthcare eBusiness executives will have to be vigilant about privacy and security as these companies' visions of universal platforms come to life.

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