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May 19, 2010 Western European Online Advertising Forecast Through 2014Display Ad Spending Will Accelerate While Growth In Search Marketing Slowsby Nate Elliott with Emily Riley, Tushi Banerjee, Jennifer Wise |
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This is an excerpt
Executive Summary
European interactive ad spending survived the recession better than other marketing channels: Search marketing spending grew 15% across Western Europe in 2009, and online display ad spending grew by 1%. The growth of search spending will gradually slow in the next five years — as it has for the past six years as well — while display ad spending, driven by the growth of rich ad formats, will accelerate through 2014. Because display ad pricing bore the brunt of the recession, display advertising offers good value for European interactive marketers — most notably video ad inventory.
Features
Display Advertising And Search Marketing Will Grow To A Combined €13.9 Billion In 2014
Rich Ad Formats Like Rich Media And Video Have Overtaken Traditional Image Ads
Total Western European Search Spending Will Reach €9.5 Billion In 2014
This is an excerpt
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