For Application Development & Delivery Professionals

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	January 8, 2009 What Apps Professionals Need To Know About Packaged Apps Software Licensing And Pricing Apps Professionals Can Apply Client Insights To Shape Their Apps Strategy an introduction by R "Ray" Wang

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Executive Summary

Applications professionals continue to inquire about software licensing and pricing topics for packaged apps. Clients grapple with escalating maintenance fees, complex licensing agreements, and the definition of a fair deal. Topics run the gamut but typically focus on prices, license models, negotiations, and the impact of vendor road maps. As you prioritize, procure, and manage tech projects, licensing and pricing expertise will increasingly roll into your current portfolio of responsibilities. Get informed on software and licensing fundamentals, then dive into the domain-specific details to become a knowledgeable and credible in-house resource.

This is an excerpt