For Customer Experience Professionals

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	May 4, 2009 What Consumers Want From Automotive Web Sites In 2009 by Ron Rogowski with William Chu, Thomas Cummings, Steven Geller, Angela Beckers	Average: 3  (2 ratings)

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Executive Summary

Forrester recently asked more than 4,500 consumers why they visit auto manufacturer sites. While most site visitors come to perform basic research activities, users expect to find less-trafficked content such as local pricing incentives and post-purchase content. Customer experience professionals at auto manufacturers should meet their customers' expectations with high-quality research content, streamlined financial planning tools, and updates and maintenance support for owners.

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