For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 22, 2008 What Consumers Want On Bank Web Sites by Kerry Bodine with Bruce D. Temkin, Olga Melnikova, Andrew McInnes	Average: 5  (4 ratings)

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Executive Summary

Forrester asked more than 5,000 online consumers about the content and functionality they'd most like on a variety of industry Web sites. In this document, we take a closer look at what consumers across five generations want on bank sites. Some of our findings: User ratings/reviews top the list, entertaining games come in last, and Gen X consumers want discussion boards/forums and product videos more than any other generation.

This is an excerpt

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