For Customer Experience Professionals

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	February 22, 2008 What Consumers Want On Travel Web Sites by Kerry Bodine with Bruce D. Temkin, Olga Melnikova, Andrew McInnes

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Executive Summary

Forrester asked more than 5,000 online consumers about the content and functionality they'd most like on a variety of industry Web sites. In this document, we take a closer look at what consumers across five generations want on travel sites. Some of our findings: Special offers and coupons top the list, entertaining games come in last, and Gen X consumers want more than any other generation.

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