For Technology Marketing Professionals

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	September 20, 2007 What Data Center Crisis? Tech Marketers Must Keep Green IT Messages Credible by Christopher Mines with Frank E. Gillett, Eric G. Brown, Christina Lee	Average: 8  (1 rating)

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Executive Summary

Tech vendors, the press, and, yes, industry analysts have latched onto crisis language to describe power and space shortages in corporate data centers. Let's all calm down. Forrester surveyed enterprise IT professionals and found a moderate level of interest in improving energy efficiency in their data centers, but nothing that warrants the "crisis" label. It's in everyone's interest to tone down the language and keep the focus on realistic assessments and initiatives to improve efficiency and greenness in corporate data centers.

This is an excerpt

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