For eBusiness & Channel Strategy Professionals

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	August 27, 2010 What Every Exec Needs To Know About The Future of eCommerce Technology How Online And Multichannel Capabilities Are Transforming Business by Brian K. Walker with Carrie Johnson, Ben Zeidler	Average: 10  (8 ratings)

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Executive Summary

We are in a highly transformative time as changing customer expectations, commerce capabilities, and technology continue to evolve rapidly. Initiatives that just a few short years ago would have seemed a long way off — such as mobile commerce, app stores, multichannel order management, or embedding shopping on Facebook — are now squarely on the priority list of eCommerce business and technology leaders. And as consumer expectations, client needs, and the competitive environment continue to evolve, pressure on executives to make the right choices in technology and operational capabilities continues to mount. With this research, we highlight what every exec should know as they navigate these choices and position their company to succeed and fully capitalize on the transformation technology is enabling across their business.

TABLE OF CONTENTS

• Transformation Of Commerce Is Happening Now

WHAT IT MEANS

• The Complexity Is Increasing, Tools Matter, And Vision Matters
• Supplemental Material
• Related Research Documents

This is an excerpt

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