For Customer Intelligence Professionals

Primary Analyst Photo	Document Information	Rate this Document
	May 9, 2007 What The Long Tail Does For Relationship Marketing by Mary Beth Kemp with Jaap Favier, Michèle Bouquet	Average: 9  (2 ratings)

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Executive Summary

"The Long Tail" heralds niche markets and opens opportunities for relationship marketers. Niche marketing is challenging to marketers today as data-driven activities are not yet the norm. Direct marketers can help by infusing their customer-focused approach in online marketing activities. Direct marketers are also offered a bonus by moving their relationship marketing programs online.

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