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May 13, 2009 What Makes Credit Union Customers Different?Greater Loyalty, More Trust, And Higher Interest In Product Purchaseby Brad Strothkamp, Peter Wannemacher with Courtney Tincher, Bill Doyle |
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Executive Summary
US credit unions currently serve more than 90 million members and control 18% of the US checking account market. Credit union customers tend to own more financial products and are more likely to bank, view statements, and pay bills online than customers of local or regional banks. Most importantly, credit union customers are the most likely to be loyal clients who plan to buy products in the future. These differences and a deep recession provide a unique opportunity to shake up the world of deposit accounts.
TABLE OF CONTENTS
- There Are Currently More Than 90 Million US Credit Union Members
- Banks And Credit Unions Can Learn A Lot From Each Other
WHAT IT MEANS
- Beware, Banks! Credit Unions Will Be Targeting Your Disgruntled Customers
- Supplemental Material
- Related Research Documents
This is an excerpt
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