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For Analyst Relations Professionals

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January 21, 2010

What Really Happens In Briefings?

by Kevin Lucas

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(4 ratings)

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Executive Summary

This workbook contains a tool for monitoring, in real time, the types of activities that take place within briefings. AR professionals can use it to help detect issues that they must address in real time, or to evaluate briefings after they are complete as part of a briefing improvement mechanism or spokesperson training.

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