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October 23, 2008 What US Online Consumers Want From News Web Sitesby Sarah Rotman Epps, Elizabeth Stark with Carrie Johnson, Kate van Geldern |
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Executive Summary
Local and national TV stations, newspapers, and radio stations still have core audiences for local and national news, sports, and entertainment, but they've failed to fully transport those audiences to their online channels. Examining the needs and interests of different generations illuminates how news has changed and how it needs to evolve further. Gen Yers care a lot less than Seniors about the quality of the news they consume and are more interested than older generations in interactivity and engaging visuals. Gen Y leads the demand for videos, customization, interactive tools, and community features on news Web sites, and media eBusiness executives have their work cut out for them to make their news experience relevant to Gen Y and future generations of news consumers.
TABLE OF CONTENTS
- Loyalty To Offline News Sources Doesn't Carry Over Online
- Consumers Are Interested In Video And Personalization On News Web Sites
RECOMMENDATIONS
- News Web Sites Have To Work A Lot Harder To Attract Gen Y
- Related Research Documents
This is an excerpt
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