Document Controls
For Marketing & Advertising Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
May 3, 2005 What's The Buzz On Word-Of-Mouth Marketing?Social Computing And Consumer Control Put Momentum Into Viral Marketingby Jim Nail with Chris Charron, Michèle Bouquet, Jennifer Joseph |
|
This is an excerpt
Executive Summary
Marketers are embracing word-of-mouth marketing as the antidote to traditional advertising's waning effectiveness, and as a way to build momentum for a product or service. To be successful, marketers should forsake one-way campaigns for two-way dialogues, yield control of the message in favor of the role of participant in the conversation, and abandon carefully crafted positioning statements for more personal language.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
