Document Controls
For Interactive Marketing Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
October 23, 2007 When And How To Get Involved With Wikipediaby Charlene Li with Josh Bernoff, Sarah Glass, Cynthia N. Pflaum |
Average: 5
(2 ratings)
|
This is an excerpt
Executive Summary
As one of the most visited sites on the Web, Wikipedia serves as the reference guide for almost one-fifth of online adults. But the information they see on Wikipedia — which can be created and edited by anyone — may not necessarily be accurate or reflect a viewpoint companies like. Nevertheless, companies should refrain from simply jumping in and making changes to articles about themselves, but they also shouldn't just sit on the sidelines. Instead, marketers should understand and abide by the policies, guidelines, and rules of conduct established by the Wikipedia community and, when appropriate, participate in the community discussion to get their company's perspective represented in articles. Marketers and PR professionals should treat Wikipedia like any other journalistic outlet, with the key and sometimes frustrating difference being that a community, not an individual journalist, is the target of your efforts.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
