For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	April 23, 2007 When To Build A Spanish-Language Web Site Half Of Online Hispanics Prefer Spanish-Language Sites — Should You Bother? by Tamara Barber with Ted Schadler, Ron Rogowski, Elise Godfrey	Average: 9  (5 ratings)

This is an excerpt

Executive Summary

Companies claim to be serious about their Hispanic customers, but most fail to serve them well online. If you're serious about reaching online Hispanics, you must build a Spanish-language Web site. Follow three key steps to evaluate your opportunity: 1) Size your market for online Spanish-preferring consumers; 2) master new consumer profiles; and 3) commit to a multichannel Spanish-language service. This opportunity will only expand as this fast-growing consumer segment comes online.

TABLE OF CONTENTS

• The Hispanic Online Market Is Large And Underserved
• Spanish-Language Sites Will Attract Half Of Online Hispanics
• Three Steps To Assess Your Spanish-Language Opportunity
• Get Experienced Help To Build Your Spanish-Language Site

WHAT IT MEANS

• The Spanish-Preferring Online Market Will Continue To Grow
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $1749

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.