For Customer Experience Professionals

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	April 18, 2007 When To Redesign Your Web Site Six Indicators That It May Be Time by Alan E. Webber with Harley Manning, Steven Geller	Average: 9  (5 ratings)

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Executive Summary

Clients frequently ask Forrester how often they should overhaul their sites, a question that assumes there's a standard lifespan for a site. The real answer is: Redesign sites when they no longer support business goals. Forrester recommends that site managers watch for one or more of six indicators that it may be time for an online overhaul. To make the final decision on whether or not to pull the trigger, companies should establish a baseline of how well sites support business goals today, conduct regular reviews of site business performance trends, and monitor navigation system health.

TABLE OF CONTENTS

• When Should Companies Redesign Their Web Sites?
• Six Indicators That A Web Site Redesign May Be Required

RECOMMENDATIONS

• Follow These Steps To Make The Final Decision
• Related Research Documents

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