For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	May 16, 2007 Where To Find Offshore Help For Web Design Projects by Vidya L. Drego with Harley Manning, Steven Geller, Andrew McInnes	Average: 7  (1 rating)

This is an excerpt

Executive Summary

The Asia Pacific region hosts a rapidly growing interactive design industry. Companies like Ford Motor Company, Hilton Hotels, Nestlé, and Nike are already tapping local agencies to design online solutions for a new class of users with different cultural perceptions and lifestyles. Our survey of 30 Web design agencies in Australia, China, India, Indonesia, Malaysia, New Zealand, Sri Lanka, and Thailand found that vendors are typically small in size and congregated around tech hubs. Although their Web design revenue is small, it is growing rapidly, fueled by work from Western companies in a wide range of industries. To choose the right offshore agency model, US and European companies should ask themselves three questions: 1) Do we have an existing relationship that we can leverage? 2) What is our strength of presence in the market? 3) Are we working with a very limited budget?

TABLE OF CONTENTS

• Asia Pacific Hosts A Budding Interactive Design Industry
• Asia Pacific Agencies Report In
• Companies Approach Offshore Design With Four Different Models

RECOMMENDATIONS

• Kick The Tires On Design Quality And Customer Models
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.