For Customer Experience Professionals

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	December 5, 2007 Where To Get Help With Web Analytics Web Analytics Professional Services Firms Are Small But Experienced by Megan Burns with Harley Manning, Olga Melnikova, Steven Geller	Average: 4  (2 ratings)

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Executive Summary

Our survey of vendor-neutral Web analytics consultants uncovered 91 firms across North America, Europe, and Asia-Pacific. The market is dominated by small firms that average fewer than five full-time consultants. However, these vendors are fairly experienced, reporting an average of four years in the Web analytics field and expertise with a wide range of platforms and industries. Firms looking to improve their use of Web analytics data to boost Web site performance should assign dedicated staff to the effort, then hire an experienced professional services firm to jump-start the learning process and establish a strong foundation on which to build a robust Web measurement platform.

TABLE OF CONTENTS

• Web Analytics Consultants Bring Breadth and Depth of Experience

RECOMMENDATIONS

• Use Consultants To Build Your Firm's Web Analytics Expertise
• Supplemental Material
• Related Research Documents

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