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	March 6, 2009 Who Are Automotive Video Viewers? And Who Will They Become? by Patti Freeman Evans with Thomas Cummings, Angie Polanco, Bailey Liackman

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Executive Summary

Automotive online video viewers — consumers who found online videos helpful in their car-buying process — make up a small and distinct segment of car shoppers. They are young buyers with higher than average household incomes and a desire to purchase relatively expensive cars. Even though the vast majority of car buyers haven't used online video to aid their research, most are interested, and automotive marketers must be aware of their individual preferences for different types of content.

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