For Government Professionals

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	February 3, 2006 Who Are Canada's eGovernment Consumers? Canadian Demographics, Tech Attitudes, And Purchasing Power by Lewis Cardin with Bradford J. Holmes, Gene Leganza, Julie Snyder, Will McEnroe

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Executive Summary

A small, but technologically empowered number of Canadians are highly engaged with government on line. In this analysis, Forrester compares eGovernment consumers, the 5% of Canadian online consumers who visit their governments' Web sites at least once a week, with those whose government Web site visits are less frequent or nonexistent. The differences are striking and give government site managers much to do.

TABLE OF CONTENTS

• Canadian eGovernment Consumer: The Working Professional
• Technology Optimism Is The Trademark Of eGovernment Consumers
• Internet And Email Usage Is High Among Canadian eGovernment Consumers
• Ownership Of PCs And Cell Phones Is Commonplace Amongst This Group

WHAT IT MEANS

• Attract And Keep The Attention Of Online Canadian Consumers
• Related Research Documents

This is an excerpt

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