Document Controls
For Media & Entertainment Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
|
This is an excerpt
Executive Summary
More than one-third of online consumers purchased an event ticket online in the past year. Gender has little influence on who purchased tickets, but consumers younger than 35 are more likely to purchase than middle-aged or older consumers. Among online ticket buyers, 52% purchased concert tickets, with sports and movie tickets the next most popular categories. Ticketmaster.com dominates sales, with secondary options like eBay and craigslist not yet resonating with ticket buyers.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
