For Financial Services Professionals

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	August 8, 2005 Who Researches And Applies For Insurance Online? by Bruce D. Temkin with Peter Hult, Allison Corbett

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Executive Summary

We examined responses from more than 60,000 US households to identify how consumers use the Internet to research and apply for life insurance and auto insurance. Some of our findings: Consumers who research online but apply offline, are the youngest and have the highest income; consumers who research and apply online are most likely to be in the South Atlantic region of the country; and the segment of consumers who don't use the Internet to research or apply contains the lowest percentage of Blacks, Asians, and Hispanics.

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