For Customer Experience Professionals

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	June 5, 2006 Who Should Create Web Prototypes? The Right People And Skill Sets Depend On The Prototype's Purpose by Kerry Bodine with Ron Rogowski, Caroline L. Carney

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Executive Summary

Prototypes are complex artifacts: They have many different dimensions and can be created with a variety of low- and high-tech tools. As a result, the activity of prototyping requires a multitude of skills. With the appropriate tools, business generalists can contribute to low-fidelity prototypes. But when business objectives require high-fidelity prototypes, project teams must enlist the help of information architects, interaction designers, graphic designers, copywriters, editors, and programmers. To determine the right mix of people, project teams must start by examining the business objectives that are driving their prototyping efforts.

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