For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	July 23, 2008 Who Uses Mobile Email? by Julie M. Katz with Shar VanBoskirk, Charles S. Golvin, Thomas Cummings, Emily Bowen	Average: 7  (1 rating)

This is an excerpt

Executive Summary

Email subscribers read marketing messages on mobile devices. Fourteen percent of online mobile phone owners use their phones for email, and an additional 35% have email-enabled cell phones. Online mobile consumers represent the next generation of email users: They're career-motivated, image-conscious, and more open to advertising than traditional email users. To better serve mobile email users, marketers should solicit mobile preferences from email subscribers and format messages for a cleaner look on handheld devices.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.