For Consumer Product Strategy Professionals

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	May 3, 2007 Who Wants Pay-As-You-Drive Insurance? Half Of Europe's Online Car Insurance Owners Are Interested by Benjamin Ensor with Michelle de Lussanet, Lizet Menke	Average: 4  (2 ratings)

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Executive Summary

Pay-as-you-drive insurance has caught the attention of insurance executives and consumers like few other financial product innovations. Our research among European Net users shows that more than half of Net users who own car insurance are interested in buying pay-as-you-drive insurance. Interest is strongest in Italy and weakest in the Netherlands.

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