For Consumer Technology Professionals

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	January 10, 2005 Who Wants To Buy VoIP? Savings Of $15 To $25 Is The Only Way To Entice Consumers Today by Maribel D. Lopez with Chris Charron, Jennifer Joseph

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Executive Summary

Operators, vendors, and the media are hyping VoIP. But are consumers buying the hype? In the first part of our VoIP series, Forrester surveyed 1,132 online households from our Ultimate consumer panel. From these surveys we learned that many consumers have heard of VoIP but few are interested — and even less are using it. Operators plan to capitalize on consumers' desire to save money in the short term. In the future, successful operators will use VoIP networks to deliver mass service customization and accelerate service development.

TABLE OF CONTENTS

• Consumer VoIP Is Off To A Slow Start
• Operators Reshape Marketing And Packaging

WHAT IT MEANS

• Providers: Brace For More Pricing Pressure
• Related Research Documents

This is an excerpt