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February 21, 2006 Who's Changed Web Browsers, And Why?And What Keeps The Majority Of Web Users Loyal To Their Browsers?by Nate L. Root with Kerry Bodine, Colin Teubner, Michelle Amato, Caroline L. Carney |
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Executive Summary
Microsoft's Internet Explorer (IE) has been the king of the Web browser world since the original Netscape gave up the ghost, but alternative browsers — led by Netscape heir Firefox — have tempted some users to switch during the past year. The main reasons users say they change: better popup blocking, security, speed, and browsing features. But a large majority of users are loyal to their browsers. To make the next big leap in browser innovation — and convince the skeptical majority to flip — browser builders need to get past the lazy one-upsmanship of the status quo and fundamentally rethink how real people navigate and manipulate Web content.
This is an excerpt
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