Document Controls
For eBusiness & Channel Strategy Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
July 11, 2008 Who's Researching Life Insurance Online?by Bill Doyle, Peter Wannemacher with Benjamin Ensor, Kate van Geldern |
|
This is an excerpt
Executive Summary
Of the 3 million Americans who have researched life insurance during the past year, more than one in three used the Internet to do so, making it the second most popular research channel after researching in person. But researching on the Web often doesn't translate into a policy application through any channel. Low conversion rates are the result of a complex product and a low-commitment research channel. Life insurance eBusiness executives won't see the same online sales success that auto insurers are enjoying. But they can advance the conversation and encourage future applications through other channels.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
