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For eBusiness & Channel Strategy Professionals
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May 20, 2009 Who's Traveling Internationally In This Economy?The Demographics, Travel Behavior, And Economic Views Of US Long-Haul International Leisure Travelers — And How To Use eBusiness To Succeedby Henry H. Harteveldt, Elizabeth Stark with Kate van Geldern |
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Executive Summary
Despite the current tumultuous US economy, more than 24 million US online leisure travelers traveled internationally in 2008. These travelers are relatively young, quality-focused, and highly engaged with technology and travel when compared with travelers who only travel domestically. International travelers also have a more hopeful view on the US economy but do plan on cutting back their travel and spending over the next year. To successfully win over international travelers, eBusiness professionals must curb their focus on price and concentrate more on engaging and inspiring online tools, ancillary revenue, interactive help applications, and detailed Web content.
TABLE OF CONTENTS
- Twenty-Four Million US Online Leisure Travelers Took A Trip Abroad In 2008
RECOMMENDATIONS
- Win International Travelers By Focusing On More Than Price
- Supplemental Material
- Related Research Documents
This is an excerpt
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