For Mobile Services Professionals

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	January 31, 2006 Who's Winning And Losing Mobile Subscribers Verizon Wireless Is The Beneficiary Of Cingular's Churn by Charles S. Golvin with Chris Charron, Sally M. Cohen, Remy Fiorentino, Tenley McHarg

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Executive Summary

More than one in four of last year's mobile households dumped its carrier — 24% switched to another provider, while 5% gave up their mobile service altogether. Movement among subscribers is not evenly distributed: Verizon Wireless gained most at Cingular's expense, while Verizon lost subscribers disproportionately to T-Mobile and Nextel. And carriers should brace themselves for more bad news: Those customers who plan to switch are among the most valuable — they pay 20% more for service and are more avid users of revenue-generating applications like picture messaging and ring tones.

TABLE OF CONTENTS

• One In Four Mobile Users Dumps His Carrier
• Who Were The Churn Winners And Losers?
• Churn Is Not Always Premeditated

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