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August 6, 2004 Why Banks Can't Afford To Ignore Gen YersUnderstanding The Financial Needs And Behaviors Of The Young Consumerby Ron Shevlin with Catherine Graeber, Adele Sage |
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This is an excerpt
Executive Summary
Banks don't believe that Gen Yers are where the action is. But those who ignore today's 18- to 28-year-olds do so at their own risk. These shortsighted banks are missing an opportunity to attract customers who cost less to serve today and have the potential to be more profitable and loyal customers in the future.
TABLE OF CONTENTS
- Banks Are Ignoring A Key Segment Of The Population
- Gen Y Consumers Need Help With Their Financial Decisions
RECOMMENDATIONS
- Use The Web To Attract Gen Y Consumers
- Supplemental Material
- Related Research Documents
This is an excerpt
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