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	June 24, 2009 Why Consumers Subscribe To Financial Services Emails Understand How To Find New Email Subscribers And Keep Their Interest by Julie M. Katz with Carlton A. Doty, Thomas Cummings, Emily Murphy

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Executive Summary

Marketing emails from financial institutions have grown substantially. Despite this growth, consumers remain skeptical about financial services emails. To counter the skepticism, email marketers should increase the amount of information and control consumers have around financial services emails.

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