Document Controls
For Financial Services Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
May 12, 2006 Why Half Of Europe's Net Users Don't Bank Onlineby Elena Giovannini, Benjamin Ensor with Cliff Condon |
|
This is an excerpt
Executive Summary
Nearly half of Europe's Net users now bank online. But the other half — 80 million Net users — have either tried online banking and given up or have never banked online. Banks are losing online banking users due to a mix of poor service design, security fears, satisfaction with existing channels, and marketing messages that aren't getting through. Banks need a mix of carrots and sticks to persuade more Net users to adopt online banking.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
