For Interactive Marketing Professionals

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	September 16, 2008 Widget Marketing Overcoming Audience Fragmentation While Increasing Engagement by Michael Greene with David Card, Barry Parr

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Executive Summary

Marketers are embracing widgets as a tool to engage elusive influential consumers on social networking sites and widget-enabled desktops and homepages, but many widgets linger in oblivion, failing to gain viral traction and deliver meaningful user engagement.

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