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For Customer Intelligence Professionals

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February 26, 2008

Widgets

Measuring Value and Results

by John Lovett

with David Daniels

This is an excerpt

Executive Summary

Web widgets are multiplying, and these seemingly innocuous bits of code sometimes accomplish highly strategic objectives. Site operators are challenged to capitalize on the buzz of widgets, while delivering value and results.

Key Questions

  • What level of importance are Web site decision makers placing on widgets?
  • How must site operators measure widgets and quantify their effectiveness?

This is an excerpt

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