For eBusiness & Channel Strategy Professionals

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	September 21, 2009 How To Win Over European Online Shoppers Email And Site Tips For Success In Seven Different European Markets by Zia Daniell Wigder with Patti Freeman Evans, Lauriane Camus, Brendan McGowan

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Executive Summary

Many businesses, especially those expanding into Europe for the first time, take a blanket approach to the European market: Web sites are merely replicated throughout Europe with nearly identical features offered on each site. While few eBusinesses should invest the time and resources to create entirely different Web sites for each distinct market in Europe, relatively small changes can help companies take advantage of differing user expectations and behavior. This report offers both Web site and email marketing tactics for online businesses in seven European countries: the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden.

TABLE OF CONTENTS

• Tailor Site Features By Country To Capitalize On User Preferences

WHAT IT MEANS

• Flexibility Is Key When Developing And Rolling Out New European Offerings
• Related Research Documents

This is an excerpt

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