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April 17, 2008 Wireless BroadbandEvaluating Service Opportunities to Profit from Teen Access Needsby Ina Sebastian with Julie A. Ask |
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Executive Summary
Young adults have grown up as digital natives, not knowing a time without Internet, broadband, and wireless access. Young adults ages 18 to 24 were the heaviest users of home and public Wi-Fi in 2007. Younger teens may also be a target group
Key Questions
- Which portable devices do teens own or use on a regular basis?
- Which of those devices are most likely to be used for Internet access?
- Which access models and services should wireless broadband providers utilize when targeting teens?
This is an excerpt
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