Wireless Service Plans - Forrester Research

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For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	April 5, 2007 Wireless Service Plans Monetizing Online Browsers by Julie A. Ask with Michael Gartenberg

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Executive Summary

Wireless service providers typically spend between $350 and $450 for each wireless subscriber they acquire.

Key Questions

How are consumers leveraging online resources when researching and purchasing wireless service plans?
How is the Internet impacting consumer decisions with regard to choice of service provider?
What can wireless services providers do to leverage the Internet more effectively?

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RESEARCH CATEGORIES

Analyst

Technology

Telecommunications Services, Telecommunications Services By Region, Mobile Services, Sales, Marketing, & Product Strategy, Corporate Strategy

Industry

Consumer Technology, Consumer Telecommunications

Geography

Asia Pacific, Europe, North America

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