For Technology Marketing Professionals

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	November 30, 2007 x86 Virtualization Adopters Hit The Tipping Point It's Time For Software Marketers To Upgrade Offerings — Or Risk Customer Ire by Frank E. Gillett with Christopher Mines, Christina Lee	Average: 7  (1 rating)

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Executive Summary

Server virtualization has gone mainstream — half of surveyed enterprise IT shops are using x86 server virtualization today, and two-thirds will by 2009. Enterprises using virtualization have an average of 24% of servers virtualized today and expect to reach 45% by 2009. Crucially, these users are gaining experience with virtualization: 23% of enterprises now have at least two years of deployment experience, and that will rise to 51% by 2009. For marketers, it's crunch time: System management marketers must reposition with better entry-level offerings for virtualized environments, and ISV marketers must upgrade products to better fit into a virtualized server environment.

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