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	July 30, 2007 Young Adults and Online News: Preparing for the Next Wave Preparing for the Next Wave by Barry Parr with David Card, Amanda Guzman

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Executive Summary

Young adults are the least-active users of online news, and differ significantly in their behavior from older demographic groups in their consumption of such news. Online media must understand the needs of this group in order to program for future audiences.

Key Questions

• What news media do young adults (i.e., adults, ages 18 to 24) prefer?
• What does the media behavior of today's teens suggest about the next wave of young adults online?
• What features and topics will traditional off-line media need to address if they are to bring their teen and young adult audiences online, and protect the future of their traditional franchises?

This is an excerpt

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