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	February 13, 2009 Young US Online Bankers And Social Media Assessing Opportunities To Connect With Next-Gen Consumers by Edward Kountz with Emily Riley, Patti Freeman Evans, Courtney Tincher

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Executive Summary

The rise of social media is changing the way consumers communicate online, introducing a two-way dialogue and giving users the ability to more effectively disseminate and share information with other online users. While most of today's usage is centered on entertainment, the fact that more than half of young online bankers have created or updated a social networking page reflects the challenge — and opportunity — for established financial institutions to leverage social media.

TABLE OF CONTENTS

• The Mainstreaming Of Social Media Affects Young Online Bankers' Online Habits
• Social Media Success Requires Transparency And Personal Authenticity

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• Savvy Financial Marketers Must Adapt To Changes Driven By Social Media
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