For Consumer Product Strategy Professionals

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	December 2, 2008 Youth Spearhead Mobile Services Adoption North American Youth Would Use Their Mobiles Even More If Service Improved by Charles S. Golvin with Michelle de Lussanet, Abe Garon, Dan Wilkos	Average: 8  (1 rating)

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Executive Summary

Three-quarters of online youth in North America have a mobile phone today, including more than 90% of 18-year-olds. These young people rely heavily on their cell phones for a wide variety of communications and content services — in fact, they report spending more time texting than on any activity other than face-to-face contact with their friends. Almost one-quarter of these young mobile users access the Internet on their phones, a segment that has already proven highly valuable to operators, handset makers, content providers, and marketers. Product strategy professionals in all parts of the mobile ecosystem must work together to drastically improve the mobile Net experience, which will result in increased revenues across the board.

TABLE OF CONTENTS

• Mobile Is Pervasive Among Online Youth
• Mobile Internet Users Are The Bull's-Eye In Product Strategists' Target

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• Make The Mobile Web Cheaper, Easier, And More Predictable
• Related Research Documents

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