Forrester Research

Analyst's Photo	Name and Title	Contact information
	Brad Bortner Vice President, Tech Industry Strategy & Customer Insight

Research Coverage

Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Segmentation, Market Research Tools, Marketing & Advertising, Professional Services, Sales, Marketing, & Product Strategy, Tech Marketing Channel Strategies, Tech Marketing Tools & Best Practices

Research Focus

Brad serves Vendor Strategy Professionals, helping to predict and quantify disruptions in the technology industry to better direct firm and product/solution direction. His research includes the intersection of technology, market research, and vendor strategy. Brad works across tech industry topics with a focus on demand and supply data to help quantify the structural shifts in the technology industry, realize the opportunity of new business models, and understand the emerging technologies that will seed disruptions.

Previous Work Experience

Brad has more than 18 years of strategy and market research experience, attained as both a provider and a client. Prior to becoming a Forrester analyst, Brad was director of custom research at Forrester. He has specialized in research to support bringing technology products to market and helping clients succeed in newly competitive markets. Prior to Forrester, he held positions such as VP at ComScoreQ2 and president of Censydiam USA and worked at MSI consulting. He also has held several line marketing postings within organizations such as IBM/Lexmark, PC Connection, and Radnet. Some of Brad's publications and lectures include: the introduction to The Naked Consumer Today; "Great Marketing Failures, and How to Avoid Them with Motivational Market Research"; Boston ESOMAR conference; and "Market Research: Planning and Striking an Appropriate Balance for Business Results."

Education

Brad received a B.A. from Dickinson College, where he graduated with honors and Phi Beta Kappa. He holds an M.A. from the University of Toronto and an M.B.A. from Yale University.